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Press

In the press

Interviews, project coverage and contributions.

WEproject.media2026

Behind Hero’s Journey’s first brand film

Daniyar Akhmetzhanov, Creative Director at Hero’s Journey, explains the thinking behind the brand’s first image campaign film. In a partner feature, WEproject.media speaks with him and the Qaitadan production team about turning the fitness startup’s technology and community into a screen story.

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STEPPE2025

Rethinking fitness at Hero’s Journey

Daniyar Akhmetzhanov, Creative Director at Hero’s Journey, speaks to STEPPE about misconceptions surrounding the brand and how its structured workouts help people train consistently.

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VILLAGE2025

Inside Hero’s Journey

Daniyar Akhmetzhanov contributes to a Hero’s Journey brand feature as Creative Director, discussing the company’s approach to fitness.

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ASTANA HUB2025

Kazakhstani startups in Silicon Valley

Astana Hub introduces its documentary collaboration with nFactorial about Kazakhstani founders in Silicon Valley, directed by Daniyar Akhmetzhanov.

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TRIBUNE.KZ2024

Five popular podcasts in Kazakhstan

nFactorial Podcast, hosted by Arman Suleimenov and produced by Daniyar Akhmetzhanov, appears in TRIBUNE.KZ’s top five podcasts popular with Kazakhstani viewers, based on viewing data shared by Genesis CSP.

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NUR.KZ2024

Ten podcasts worth listening to

nFactorial Podcast, hosted by Arman Suleimenov and produced by Daniyar Akhmetzhanov, is recommended by NUR.KZ among ten podcasts worth listening to in Kazakhstan.

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DIGITAL BUSINESS2024

Kazakhstani podcasts about technology

Digital Business features nFactorial Podcast, hosted by Arman Suleimenov and produced by Daniyar Akhmetzhanov, in its selection of technology podcast episodes from Kazakhstan.

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TENGRINEWS2022

Almaty, 200 years into the future

Tengrinews, one of Kazakhstan’s largest news websites, features @aintgoodai, Daniyar Akhmetzhanov’s AI art project, and its vision of Almaty 200 years into the future.

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TIME.KZ2020

While the mountains stand

TIME.KZ tells the story of iMountain, a documentary about Kazakhstan’s mountaineering tradition, directed by Daniyar Akhmetzhanov under the name Adam Good.

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STEPPE2020

Dudeontheguitar: becoming a musician

Dudeontheguitar recalls how filmmaker Adam Good — Daniyar Akhmetzhanov — discovered him performing in an underpass, shared his music and introduced him to OZEN’s founder.

“A guy named Adam, a fairly well-known director, noticed me there.”

Dudeontheguitar · STEPPE, 2020 · translated from Russian
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VLAST2019

iMountain at the Rassvet festival

VLAST announces the premiere of iMountain at the Rassvet festival, directed by Daniyar Akhmetzhanov under the name Adam Good.

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VILLAGE2018

Young directors

Daniyar Akhmetzhanov talks about filmmaking, his creative influences and working in Kazakhstan.

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THE ASTANA TIMES2018

The story behind Le Shapalaque

Adil Zakenov tells the story of starting Le Shapalaque with Daniyar Akhmetzhanov and the founding of Black Rainbow Studio.

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VILLAGE2018

How NU graduates created Le Shapalaque

The story of Le Shapalaque, a comic co-founded by Daniyar Akhmetzhanov, and the origins of Black Rainbow Studio.

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