Creative leadership, filmmaking and production.
June 2025 — present
Lead creative direction, brand identity and storytelling for a fitness technology company. Develop international positioning and campaigns across digital, outdoor and community channels, including AI-assisted creative workflows and user-generated content.
January 2023 — December 2025
Launched and developed YouTube channels in Kazakhstan and the United States, working across concepts, direction and production.
April 2021 — August 2022
Developed advertising concepts for the US market and led production with in-house teams and external partners. Used audience research and campaign analysis to shape creative strategy.
2018 — present
Direct and produce documentary films about people, culture, technology and entrepreneurship in Kazakhstan and beyond.
2013 — 2018
Directed and produced commercials, animation, short films and social media content. Developed concepts for brands and creative projects.