Watch on YouTube ▶Creative direction
2026Hero’s Journey — The New Era of Fitness
Hero’s Journey’s first brand film, introducing its vision of technology-led, personalised fitness.
As Creative Director at Hero’s Journey, I worked with Qaitadan on the brand’s first image campaign film. The creative task was to communicate the product the team had spent four years building: a fitness experience shaped by technology, personal data and community. WEproject.media interviewed me and the production team about the making of the film.